Congratulations, you’ve done it! You have studied hard over many years, attended various classes, made that first leap when you first injected a patient, and now you are completely qualified and certified as a Botox administrator. If you have made the brave leap to start up your own Botox business then you are not alone; many people are realizing that having their own Botox company is a great way to be self-employed and have real control over your working hours, earnings, and holiday time. The only trouble is exactly that: plenty of other people have had that brainwave before you! Now you are in direct competition with them, and that means that you need to start thinking how you are going to begin advertising your Botox company to ensure that you draw in the patients, not them. So where do you start?
Well, assuming that you already have premises, you need to get some online real estate, and that means a website. Unless you already have a degree in web design, we would recommend that you get an expert in to make sure that you are keeping everything looking professional, because there is nothing more off-putting than seeing a really amateur website! Anyone should be able to drop onto your website and find out all about you, and what they really want to know: costs, reviews, and usually, any parking that is available. If you do not include this information on your website then you may as well not have it, because those are the predominate reasons why people check out Botox companies online.
Now that you have your website, how can you best advertise your company? You need to think now about credentials: what sets you apart from every other Botox company that is out there? It could be that the Los Angeles Botox courses that you took were very prestigious, hard to get into, and hard to complete. Or it could be that your Los Angeles Botox courses was the most comprehensive, giving you the best understanding across the board. You may have taken Los Angeles Botox courses that gave you both cosmetic and medical uses for Botox, something that is becoming more popular as more illnesses are using Botox as a treatment. Whatever it is that made your Los Angeles Botox courses special, you need to make sure that you are shouting about that, because that is your point of difference.
Just before you start to advertise, consider your branding. Having a strong brand with a recognisable font, color scheme, and message will ensure that if someone sees your advert in one place and then in another, they will easily be able to put the two together – and that will reassure them that you are a large, and therefore trustworthy, company. And then you start to advertise. Think about where your customer is going to be, what magazines they are going to be reading, what other interests they are going to have – and then target them. Book out adverts in the magazines that they like, create online ads that target websites that they are going to be visiting, and flyer in local areas that are just that little bit wealthier.
It may take a little time to see the results, or you may start to see a large uplift in sales the day after you start advertising! The key here is to learn from any mistakes or wild choices that you make, and fine tune your adverts so that they start to really perform. Before you know it, you’ll have more patients than you know what to do with!